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GROWING THE RADIO AUDIENCE

Investments in new broadcast technology and network connectivity were driven by the need to deliver the largest audiences possible. On this page are stories about  how radio stations and the networks developed those audiences. Much of this is from the listener’s point of view but there are included some technical perspectives. (Deeper technical detail on connectivity and distribution is found on this page.)

“RCA” Radio Club of America Proceedings, reproduced with permission of RCA

This material is provided for Educators and Researchers. No copyrights or usage rights are implied or granted.

Winning public to radio  Dec, 1921Radio a threat to other media, 1922Broadcasting methods, 1922Radio as entertainment  Dec, 1922
Radio for the country  Aug, 1923Some radio programs  Mar, 19241925 Radio schedule  Jan, 1925Radio vs. theaters  Jan, 1925
National broadcast studio, 1928Eveready Hour  May, 1928Radio program pool  May, 1928The Capitol Family  Aug, 1928
“On The Air” magazine, 1929Broadcasting’s viability  Mar, 1931Behind the mike  Apr, 1932Broadway on radio  Aug, 1932
Radio surveys  Dec, 1932Money in the air  Jan, 1933Radio programs  Dec, 1933Modern broadcasting  Feb, 1935
Modern studio technique, 1936Network studios  Apr, 1936New studios  Jan, 1937Spiffy Studios  Oct, 1937
Art of auditions  Jun, 1938Radio to Hollywood  Jun, 1938Uncle Sam’s studios  Feb, 1939Studio to Master Control  Jan, 1946
NBC 25th-Fibber & Molly  1951 MP3Tastee Bread "Yeast Jesters" MP3Re-created first WEAF Commercial MP3NBC builds its audience  1942
"Radio Row" NYC